Eisai’s logo is described as the heart which is the center of human life.
The pink border color indicates the arteries that spread blood
throughout the body to supply energy and the blue border indicates the
veins that can carry blood from all over the body to the heart to maintain
balance in the body.
That is Eisai, who hopes to become the center of human life with
products that care for patients and their families very much like
their philosophy, namely human health care (hhc).
Therefore, PT Eisai Indonesia (PTEI) created a company culture
based on the above which is called I-HEART.